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Complete Digital Marketing Masterclass
Introduction
Welcome to Digital Marketing Masterclass! (7:38)
Digital Marketing Vs Traditional Marketing (12:31)
Digital Advantage
The Digital Advantage (17:15)
Making Money with Digital Marketing
10 Ways of Making Money In Digital Marketing (19:03)
Simplifying Digital Marketing
Simplifying The Complex Digital Marketing Process (12:54)
Your Target Audience
Introduction to Target Marketing (7:36)
How to conduct online surveys (17:23)
Target Audience 2
Sending Out Your Survey (17:13)
Analyzing your Survey
Generating sales copy, content and product ideas from your survey (27:57)
Your Ideal Customer
Creating your customer Avatar (16:14)
Graphic design for Digital Marketers
Graphic elements in digital marketing (2:54)
Branding in Digital Marketing (19:24)
Graphic Elements
Resources for creating graphic elements (16:33)
CANVA
Learning to design for digital platforms (37:28)
Building Your Website
Role of Website in Digital Marketing (5:52)
Domain Names (24:53)
Webhosting
Hosting your website for maximum performance (17:36)
The Cpanel
Getting your Cpanel (3:12)
Setting Nameservers and other features of your Cpanel (16:22)
Cpanel Advanced Features
Adding domains, subdomains, corporate emails and the softaculous (15:14)
WordPress
Installing WordPress (11:12)
WordPress Dashboard, Themes and Pages (21:32)
Our First Website
Building a Consulting Website (33:04)
eCommerce
Installing Plugins and using woocommerce for online store (15:35)
Adding Products and setting Product variations (17:04)
Completing the online Store (30:19)
Blogging
Blogging with WordPress (30:27)
Facebook Marketing
Introduction to Facebook Marketing (7:56)
Creating a Facebook Page (12:06)
Setting Up Your Facebook Page (18:37)
Populating Your Facebook Page
Types of Facebook Post (12:43)
7 Ways to Start Growing Your Facebook Page (14:22)
Facebook Shout-Out (8:15)
Advanced Strategies For Growing Your Facebook Page
How to set-up Facebook Competitions (12:06)
How To Make Sure All Your Fans See Your Posts (6:59)
Understanding Facebook Insights (11:31)
Facebook Advertising
Introduction to Facebook Ads (2:01)
Overview of the Facebook Ad manager (2:48)
Creating Custom Audience (21:38)
Setting up Local Payment (3:40)
Creating Ads
Creating a simple post ad (8:28)
Boosting Your First Ad (8:55)
Boosting Your Post (5:05)
Advanced Strategies for running Facebook Ads
Creating highly effective ads with AdManager (17:26)
Following Facebook Rules
Facebook Ad Policy (12:30)
Facebook Ad Analysis and Ad Optimization
How to analyse the result of your Facebook Ad (8:14)
A/B split testing (11:34)
Facebook Retargeting
Understanding Facebook Retargeting (4:23)
How to create Facebook Pixel (3:34)
Installing Facebook Pixel on WordPress (8:24)
Tracking Online Store With Facebook Pixel (7:39)
How to manually install Facebook Pixel (4:17)
Re-marketing with Custom Pixel Audience
Creating Audience With Pixel (2:30)
Super Targeting With Events (4:31)
Analyzing Facebook Pixel Result and Creating Re-targeting Ad from Pixel (5:36)
Facebook For Local Business
How to effectively use Facebook for promoting a Local Business (8:58)
Facebook Group
Why Facebook Group? (4:02)
First step in Creating a successful Facebook Group (6:20)
Building your Group's Foundation (8:33)
Facebook Group Settings (9:03)
Promoting Your Facebook Group (21:20)
Essential Tools For Facebook Marketing (14:43)
WhatsApp For Business
Why Use WhatsApp For Business (14:01)
Extra Features of WhatsApp Business (3:58)
WhatsApp Desktop (2:12)
Embedding WhatsApp Business on Your Website (5:09)
Effective Marketing with WhatsApp Groups And WhatsApp Broadcasting (8:16)
Powerful WhatsApp Marketing Strategies For Your Business
WhatsApp Marketing Sample 1 : The WhatsApp Chef (2:54)
WhatsApp Marketing Sample 2 : Gift On WhatsApp (1:53)
WhatsApp Marketing Sample 3 : Back to 1962 (1:15)
WhatsApp Marketing Sample 4: Shop on the Go (1:28)
WhatsApp Marketing Sample 5: Indecent Proposal! (2:08)
Instagram For Business
Introduction to Instagram (5:18)
Setting up Instagarm : Personal page Vs Company Page (4:22)
Importance of a Pro Username Vs Name (5:32)
3 Steps to Writing a Professional Insta Bio in 150 words (7:16)
Instagram Business Account
Benefits/Features of an Instagram Business Account (3:45)
Converting to a Business Account (2:47)
Instagram Themes and Content
The 5 Major Themes Used by Top Instagram Accounts (6:14)
Content Creation and Tools (6:44)
Using Instagram on Desktop (3:20)
Advanced Instagram Marketing Strategies
Introduction to Instagram Marketing Techniques (2:59)
The Mighty Hashtag (6:24)
Simple Post Creation and Trending Hashtag Generation (4:00)
Researching Relevant HashTags (2:32)
Posting With CTA (2:17)
Hashtag Effect (3:03)
Content Curation
Pro Content Curation For Instagram (7:38)
Sources Of Quality Contents (2:32)
Content Curation Exercise (8:32)
PR and Competitions
Five Strategies For Instagram Competitions (15:15)
How to use Shout-backs, Shout-outs, Page features and Influencer endorsements to grow your account (7:10)
Instagram Stories For Business
Growing Your Brand With Instagram Stories (4:21)
Using IG Stories like a Pro (4:25)
Linking with IG Stories (3:01)
Instagram Highlight As Menu (2:25)
Instagram LIve
5 reasons why you must start using Instagram Live for your business (4:33)
8 Professional Strategies For Going Live (5:07)
IG Live Practical Session (7:01)
Instagram Advertising
5 forms of Instagram ads and 2 basic ways of buying ads (7:56)
Local Business Directory
Boosting Your Online Presence With Local Business Directory (6:43)
YouTube Marketing Mastery
Video Vs Other media (4:52)
Youtube is King. Should you be on it? (4:58)
Your 1st YouTube Chanel: Step-by-Step Guide (4:00)
Channel Art and Profile Settings (4:49)
New Channel Verification (1:39)
YouTube Settings (4:41)
Setting Up Custom URL (2:33)
Adding Channel KeyWords (3:08)
Setting Up Your Intro Video Trailer (3:51)
Featuring Other Channels (4:26)
Watermarking (3:26)
Important Default Settings (7:31)
Uploading like a Pro (4:21)
Creating playlist and why you need it (3:31)
Sharing and Embedding Videos on your Website, Blog and Landing Pages (3:14)
Making Your Videos Clickable (4:53)
Linking Your Website With Your Channel (1:56)
Using EndScreens to Increase Your Viewership and Subscribers (4:39)
YouTube Analytics (2:33)
YouTube Advertising (6:53)
Content Marketing Strategy
Understanding The Basics Of Content Marketing (3:23)
Using Content Marketing In Your Business (4:17)
Understanding the Four Content Format (4:05)
Slide: Content Marketing For Beginners
Podcasting (4:31)
Search Engine Optimization
Understanding SEO (2:57)
Search Engine Ranking Methodology (3:13)
Mastering the 3 Main Pillars of SEO (2:00)
Page Structure and Code for SEO (6:42)
Optimizing the Content (7:15)
Offsite Factors and Backlinks (4:14)
Keyword Research Strategies For SEO (8:30)
Practical: Structure and URL Optimization (3:15)
Practical: Image Optimization and Caching (2:44)
Practical: All-in-one SEO onsite Optimization for WordPress (5:07)
Link Building Strategies For SEO Experts (6:34)
Slide: Your SEO guide
LinkedIn Marketing
Introduction to LiknedIn (5:28)
Creating a Professional LinkedIn Profile (3:51)
Skills, Recommendations and Business Pages (3:53)
Groups, SEO and Blogging with LinkedIN (2:26)
Going Premium (1:52)
Slide: LinkedIn For Business
18 Top Mistakes to Avoid
Email Marketing
Introduction to Email Marketing (3:52)
Tools For Email Marketing (3:53)
Essential Plugins For Quickly Creating Opt-in Forms (2:45)
5 Basic Elements Of a High Converting Opt-in Form (6:12)
Practical: Using An Email Service Provider (4:31)
Practical: Creating an Opt-in Form With Getresponse (6:15)
Email Automation: Setting Your Email Marketing On Auto-pilot (4:26)
Practical: Setting Up An Autoresponder (5:05)
Slide: Email Marketing Guide
Landing Pages
Why You Need More Landing Pages (3:02)
5 Elements Of a High Converting Landing Page (2:30)
Tools For Building Your Landing Page (2:54)
Landing Page Slide
Using Twitter For Business
Twitter For Business: 3 Main Goals (3:03)
Setting Up a Professional Twitter Profile (5:02)
Growing Your Twitter Account (2:36)
What to Tweet? 3 Main Tweets For Business (6:55)
Timing and Frequency (2:56)
Using Twitter Analytics To Grow Your Brand (3:03)
Slide: Twitter For Business
Google Advertising
The Importance of GOOGLE ADS (1:35)
Understanding Google's Amazing Search Targeting (3:34)
Google Advertising VS Facebook Advertising (2:23)
ORGANIC vs PAID Advertising (3:53)
Creating Your Google ADWORD Account (1:33)
TYPES Of Google Ads (3:23)
PAYMENT Settings and CAMPAIGN Types (4:22)
Audience Targeting (5:54)
Budgeting and Bidding (12:10)
Increase Google Ad Effectiveness by 15% With This Simple Tweak (4:16)
KeyWord Research Deep Dive and Ad Groups (7:02)
Creating Powerful Sales Copy in 10 Minutes (5:25)
DMMC Certification Exam
Part 1 : Test of Proficiency in Practical Use Of Digital Marketing
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Setting Nameservers and other features of your Cpanel
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